The Pemberton Community Resource Centre is delighted to officially launch an exciting project ‘Access Asia Now’, aiming to link Pemberton, and the wider South West, to new and developing Asian markets.
Throughout 2016 the PCRC identified issues of differences in culture, language and business practices as barriers to local tourism and agri-businesses from accessing, developing and extending Asian markets. Aiming to address this, the CRC has developed ‘Access Asia Now’, aiming to provide Translation, Cultural and Business Training services across the South West.
‘Access Asia Now’ will increase the ability of local businesses to communicate with Asian customers, to market products in ways that are culturally sympathetic and which maximise the potential to make a sale and to understand the intricacies and differences in which business is done across Asia.
‘Access Asia Now’ will provide a comprehensive business solution for businesses and organisations who want to work in this space but just don’t know where to start as well as providing one on one support for those already developing projects but needing some assistance in maximising potential.
Sarah-Jayne Griffiths, Manager of the Pemberton CRC, said “this project is a great example of how Community Resource Centres can spot community need and develop projects that fill those gaps, creating economic development within our communities. The Pemberton Community Resource Centre is proud to be a trusted source of community and business training. Now, through ‘Access Asia Now’ we can extend the relationship we have with the community to provide that hands on support needed to help Asian customers find our businesses, visit our region and ultimately spend money in our towns. Whether it be a local Winemaker who would like Tasting notes translated, a café that would like a ‘Welcome’ sign in Mandarin, a Hotel wanting a Mandarin website or an Agri-business needing product marketing, we can do all of that and more. Businesses wanting more information can find it at www.accessasianow.com or by emailing firstname.lastname@example.org. We really are looking forward to working with businesses to develop the service to be of maximum benefit to them.
‘Access Asia Now’ is only made possible by the State Government’s Royalties for Regions program providing support to the Pemberton CRC. We are incredibly grateful to the Department of Regional Development for providing support to us to develop programs and projects to encourage community connectedness and economic development and hope that this can be a great example of government, community groups and businesses working together for great outcomes in our region.”
Media Contact: Sarah-Jayne Griffiths on 08 9776 1745 or at email@example.com